Our Story Built as students first

Three brothers, one annoying problem

We were juggling lectures, work and training, living on coffee, energy drinks and random snacks. It worked – kind of – but we felt terrible. Vero is our attempt to fix that energy gap for ourselves and for people like us.

Beyond “healthy vibes” and nice branding, our goal is simple: build something we actually want to use every day. If it doesn’t help us focus and feel better, it doesn’t ship.

  • Caffeinated bar with real nutrients, not just sugar.
  • Designed around long study days and stacked calendars.
  • Made by three brothers who test every version on themselves first.
Why we started

Built for busy days.
Designed for clean, steady energy.

We are Tom, Charlie and Oliver – three brothers who kept having the same conversation: “Why is it so hard to get energy that actually feels good?”

The reality: long days, late nights and early training sessions are not going anywhere. Most of the options we reached for – double espressos, energy drinks, cheap snack bars – gave us a quick hit and then left us tired, wired or both.

The idea: combine caffeine, protein, fiber and hydration into something we could literally throw in a backpack. No shaker bottle, no fridge, no fake wellness claims – just a bar that helps you dial in and get stuff done.

  • ⚡ Enough caffeine to feel, not to fry your brain.
  • 📚 Built around student life first, then work and sport.
  • 🌿 Plant-based, no artificial sweeteners planned.

The people behind the bar

We’re not nutrition celebrities or ex-Fortune 500 executives. We’re three brothers who care a lot about performance, sleep and feeling good – and who were tired of the usual energy options.

TW

Tom Wiseman

Co-founder · Product

Obsessed with flavour, texture and getting the details right.

CW

Charlie Wiseman

Co-founder · Ops & Strategy

Makes sure ideas actually turn into physical bars and real partnerships.

OW

Oliver Wiseman

Co-founder · Brand & Community

Handles storytelling, feedback loops and talking to the people we build for.

Tom Wiseman

Co-founder · Product

Tom is the product tinkerer. He’s the one staying up too late testing different protein blends, sweetness levels and textures to make sure the bar actually tastes like something you’d eat on purpose, not just because you’re desperate.

Where we want to take this

Students first – because that’s where the energy gap is loudest. From there, we want Vero to be a default choice for anyone who cares about their brain as much as their schedule.

Short term

Nail the first bar

Get the first Vero dialed – taste, nutrition, caffeine curve – and prove that it can genuinely replace a couple of worse habits.

Medium term

Campus to career

Grow from students to young professionals: libraries, co-working spaces, offices, gyms – anywhere ambitious people need better fuel.

Long term

Better default choices

Make it normal that quick energy is also smart energy. Less sugar, fewer crashes, more people doing work they’re proud of.